Case Studies

Contact the Great Lakes regional office to find out how WSI can benefit your business. We have over 20 offices located in the Ohio, Michigan and Indiana area, each run by a local WSI Internet Marketing Consultant. Below are some case studies to help you understand how WSI can help you enhance your Internet ROI.

Front Range Honda SEO/PPC Case Study

Internet Marketing Goals and Challenges:

Challenge: Spending $2,500/month on Google and Yahoo! PPC campaigns and were not seeing the results
Goal: Dramatically increase their Internet exposure, branding and click-through rate for less money

The Solution:

Within the first 30 days we accomplished what we said we would with regards to the pay per click campaigns. We implemented a 10 search terms /10 page search engine optimization and a link building campaign.

Benefits to the Client:

The client’s website traffic increased 80% in 6 months.

Client Testimonial:

“I would highly recommend WSI as a search engine marketing provider. WSI is a professional organization with top-notch customer service. They are always available to answer my questions. Overall, we have been more than satisfied with WSI and their performance and support. They have more than exceeded our expectations within a very short period of time.”

Tasty Bite Case Study

Internet Marketing Goals and Challenges:

The main challenge was how to leverage the loyalty of the large client base that purchased their products on a regular basis. Their clients buy their products but remain anonymous and they did not have any communication with them.

Objective:

The main objective of the website was to support the promotion of their products. They started a contest to win a trip for two to India. The client had to send them the bar code of the product to enter the competition. The website provided information and support. They also used it to build a mailing list and used email marketing extensively to get results from this effort.

The Solution:

Developed a new website using WSI eFusion, incorporated a new design and ensured the site included detailed information about their products. It also features their promotions and the ability to subscribe to their mailing list in order to receive recipes and discounts.

Benefits to the Client:

With their new website, the client was able to get more leads and carry out better communication with existing clients.

Client Testimonial:

“The website is a great success. We were able to communicate directly with our clients and prospects and promote our products effectively. WSI eFusion is a very user friendly system. We are happy to recommend your products and services to new prospects or clients.”

Flambeaux Lighting Case Study

Internet Marketing Goals and Challenges:

The client has a well-established wholesale business but wanted to make inroads into the retail sector. The problem was that none of their sales materials were geared for retail clients and they did not have any experience dealing directly with the end-consumer.

Objectives:

To create an e-commerce business model that would incorporate the website, email marketing, specials and promotions. WSI’s plan included the design of the new website, management of ongoing specials to drive business, paid search and a search engine optimization (SEO) strategy.

Benefits to the Client:

The site has far surpassed all initial expectations. We were concerned that with the state of the economy, not too many people would be looking for this product which is definitely a luxury item. However, the site sold its first lantern within 24 hours and has generated significant revenue in the first 60 days. This is especially good news given that winter has traditionally been the slow time for this client, so we are very excited about the possibilities for this spring.