Paid Search Marketing

Looking for a quick way to drive traffic to your website?

As a business located in the Great Lakes region of Ohio, Michigan and Indiana – or anywhere else in the country for that matter - you can’t help but feel the effects of the latest economic downturn. Nowadays, it is more important than ever before to get the word out about your products and services. Our local team of over 20 WSI Internet Marketing Consultants can help you do that. WSI Paid Search Marketing solutions will help you drive targeted traffic to your website… fast.

Generate qualified leads with Pay Per Click Advertising.

Paid Search Marketing is a broad term used to cover a variety of techniques aimed at generating targeted traffic for your website. These techniques include directory submissions, online classifieds, ad banners and most importantly Pay Per Click Advertising (PPC).

Pay Per Click (PPC) is a form of Internet advertising that allows companies to place ads in search engines, advertising networks and content sites. This form of advertising is known as “pay per click” because advertisers only pay when their ad is clicked on. In traditional marketing terms, it’s like doing a direct mailer and only paying for the postage stamp if someone opens your mail.

WSI Internet Marketing Consultants are trained and certified in paid Search marketing. In the Great Lakes region, we have implemented PPC campaigns and delivered great results for several clients. Contact our regional office today and get your Paid Search campaign off the ground!

Our customers are across Ohio: Columbus, Cleveland, Cincinnati, Toledo, Akron, Dayton, Canton, Youngstown | Michigan: Detroit, Grand Rapids, Warren, Sterling Heights, Ann Arbor, Lansing, Flint, Livonia, Dearborn | Indiana: Bloomington, Evansville, Fort Wayne, Gary, Hammond, Indianapolis, Lafayette, Muncie, South Bend, Terre Haute

How does PPC Work for Your Business?

For Paid Search Marketing, advertisers like your business can buy preferential positions in the search engine results by bidding on keywords or phrases.
Using a formula based on bid price and click-through-rate, your online ad can be listed among the top search results on a page when that keyword/phrase is searched.
The important thing to remember is that as an advertiser, you must not only have a competitive bid but also a quality PPC ad to achieve maximum placement in the search results.
Furthermore, carefully chosen keywords/phrases and well written ad copy will ensure you are attracting the right customers to your site. The quality of the leads your PPC campaign generates is more important than the quantity.
Your PPC ad must ultimately work to convert more customers– so you must build in a strong call to action!

WSI Internet Marketing Consultants will work hard to put in place a pay per click campaign that makes the most of your advertising budget.

Connect with customers at their highest point of interest… when they’re searching for you!

Your potential clients are looking for your products and services right now… and they’re using the Internet to do their research. Google handles more than 235 million searches per day accounting for 72% of all US searches (Forbes 2008). If you’ve never thought about paid search marketing before, this statistic alone should illustrate how important it is for your website to be listed in the search engine results.

Pay Per Click is one of the most effective types of Internet Marketing because it immediately drives qualified leads to your website and allows for quantifiable results. By implementing and maintaining an effective Pay Per Click campaign, WSI can assure that your website will be found! We want you to connect with potential customers at their highest point of interest, don’t you?

WSI works with businesses throughout the Great Lakes region in Ohio, Michigan and Indiana to help take advantage of paid search marketing opportunities. We will help you sell your products locally, regionally or even nationally! Contact our regional office today to get in touch with your local WSI Internet Marketing Consultant.