Targeted Lead Marketing

Generate More Qualified Leads

If you are serious about leveraging the power of the Internet to grow your business, having a website simply isn’t enough these days. You must integrate a variety of Internet Marketing methods to expand your reach and generate new, qualified leads. As small business owners themselves, WSI Internet Consultants located in the Great Lakes region of Ohio, Michigan and Indiana rely heavily upon targeted lead marketing. The same tools and techniques we employ in our own business practices, are applied to help our clients achieve maximum results and Return on Investment.

WSI Great Lakes has several satisfied clients across Ohio: Columbus, Cleveland, Cincinnati, Toledo, Akron, Dayton, Canton, Youngstown | Michigan: Detroit, Grand Rapids, Warren, Sterling Heights, Ann Arbor, Lansing, Flint, Livonia, Dearborn | Indiana: Bloomington, Evansville, Fort Wayne, Gary, Hammond, Indianapolis, Lafayette, Muncie, South Bend, Terre Haute

Contact us today to discuss the targeted lead marketing needs of your Great Lakes area business.

Email Marketing -- Cost-Effective Lead Generation and Lead Nurturing

The most utilized and well-known form of targeted lead marketing is email marketing. U.S. advertisers spent over $488 million dollars on email marketing in 2009 (eMarketer)… and for good reason.

Email marketing has the lowest cost per unit of any advertising medium available.
It helps nurture quality leads and delivers quantifiable results for lead generation.
Email marketing will help you build brand awareness by reaching out to your existing and potential customers on a recurring basis.
Staying in touch is the best way to keep your business fresh in their minds and will help you improve customer loyalty with special offers and coupons.

An email marketing solution from WSI Great Lakes will provide you with real-time tracking and reporting. You will be able to see who opened your email, how many people forwarded it, which links generated the most activity and much more. Using this information, you will be able to continually improve your email marketing campaigns and create e-blasts that offer measurable results.

The Benefits of Email Marketing

It's cost-effective: Email marketing is the cheapest form of direct mail marketing. It can help you generate new or repeat business at an affordable price.
You can identify your ROI: When done properly, email marketing is one of the most successful forms of direct marketing. Using the real-time tracking and reporting features, you will know what your Return on Investment is.
There is instant gratification: Unlike traditional forms of direct mail marketing, such as snail-mailed advertisements, email has a quick turn-around time. Send out a limited time offer or special promotion in minutes and reach your customers before your competition.
Send the message you want, to people who want to hear it: With so many products and services listed on a website, it’s hard to make sure your visitors are receiving the message you want them to hear. This is further complicated by the fact that every site visitor is at a different phase in the sales process. Segmenting your customers into separate mailing lists allows you to customize your messaging and speak directly to address their different needs. In addition, by allowing site visitors to opt-in to your email lists, you will ensure they are receiving communications that are of interest to them.
The market is there: Did you know that 58% of Internet users report reading or sending an email on a typical day? (Pew Internet and American Life Project)
You’re being kind to Mother Earth: Email marketing is paper free. It's an easy (and beneficial) way to join the band wagon and go green!

With over 20 offices in Ohio, Michigan and Indiana, WSI is uniquely suited to meet the needs of business owners in the Great Lakes region. Our team of Certified Internet Consultants will get you up and running with a world-class email marketing solution in no time. Contact us today.