Web Analytics

Make Your Website Work For You

By definition, web analytics is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage. (Web Analytics Association) In simpler terms, web analytics is the statistical information you collect on your website to make sure it’s doing its job. You evaluate the performance of your employees, isn’t it about time you made sure your website was working for you?

At WSI, we understand that money is tight these days, especially for businesses located through the Great Lakes states of Ohio, Michigan and Indiana. It’s important for companies to know that their precious marketing dollars are being put to good use and they see tangible results from their integrated Internet Marketing solutions. The best way to do this is through the use of web analytics, a must have for any business that’s truly serious about doing business online.

Web analytics will help you identify key performance indicators on your website

By reviewing your web analytics data in detail, you will learn a lot about your website. Statistics are generally focused on three primary areas: Visitors, Traffic and Content. Some important indicators in each of those are listed below:

Absolute Unique Visitors
Average Pageviews Per Visit
Time Spent on Site
Site Bounce Rate
Direct Traffic
Referring Sites
Search Engine Traffic
Top Landing Pages
Top Exit Pages
Paid and Unpaid Keywords/Phrases

WSI Great Lakes digital marketing consultants are trained in Web Analytics. Competitive data can provide an apples-to-apples comparison of you to your online competitors and your industry. We can help provide data that enables you to gauge metrics such as the percentage share of industry visitors to your site; the campaigns competitors are running and how well they work; benchmarking search marketing; industry conversion rates, and more.

Contact the Great Lakes regional office for a free, no obligation consultation on Web Analytics.

Turning Data Into Dollars

Using this information, you and your WSI Internet Marketing Consultant will work together to enhance your online presence and make sure your getting the most out of your website. We know it might be hard, but try and forget the days of traditional marketing when you needed a lot of time and money to find out what worked best. WSI will provide you quantifiable results through the use of web analytics that you will be able to access in real-time.

If you are already using a web analytics tool, but you’re not sure how to make sense of the wealth of information it provides, don’t worry, you’re not alone and we’re here to help. Your local WSI Internet Consultant has undergone extensive training to understand the abundance of site data web analytics collects. Since almost everything can be measured online, there is a lot to take in. Don’t get overwhelmed by your web analytics. Work with your local WSI consultant to better understand your site data, and in turn make more informed decisions about your company’s Internet Marketing strategies.

With over 20 Certified Internet Consultants based in Ohio, Michigan and Indiana, there is a WSI office close to you. Contact us today for a free Internet Business Analysis. We can assist you in installing a comprehensive web analytics tool onto your site or better understand the data you’re already collecting.

WSI Great Lakes has several satisfied clients across Ohio: Columbus, Cleveland, Cincinnati, Toledo, Akron, Dayton, Canton, Youngstown | Michigan: Detroit, Grand Rapids, Warren, Sterling Heights, Ann Arbor, Lansing, Flint, Livonia, Dearborn | Indiana: Bloomington, Evansville, Fort Wayne, Gary, Hammond, Indianapolis, Lafayette, Muncie, South Bend, Terre Haute